OUR STORY
A Natural Evolution to SuperNaturals
In 2004, working as a journalist specialising in the areas of health, wellness and sexuality, I identified a need in the market for a locally produced water-based lubricant. I was frustrated by the lack of choice in lubricants available in South Africa.The options were either clinical (KY jelly) or imported and prohibitively expensive.
This journey led to the launch of the Whet Personal Lubricant range launched in 2005. The brand acquired loyal followers due to its discreet packaging, silky texture and “remaining slick and non-sticky during the most intimate moments”.
The Whet Lubricant formulation complies with World Health Organization personal lubricant guidelines for water-based additional lubricants (1) including the pH and osmolality. It has also evolved as research has indicated the need for changes.
We removed parabens as a preservative, opting for natural alternatives and modified the formulation’s osmolality in line with the latest clinical research. 2(More about osmolality in personal lubricants here). Whet Personal Lubricant is still an affordable and effective range.
My own journey, living in the Western Cape, surrounded by fynbos, and a personal desire to explore naturally derived ingredients, has organically led to the evolution of SuperNaturals range.
My experience, research and knowledge in product formulation are the foundation for the SuperNaturals range of products.
I hope you will enjoy using them as much as I have enjoyed creating them for your health and pleasure.
Love your body. Live green
SuperNaturally yours
Marina Green
-
WHO/UNFPA/FHI360 Advisory Note: Use and procurement of additional lubricants for male and female condoms.
-
Try to limit Osmolality to less than 1200 m0sm/kg (total glycol content below ca 8.3% mass fraction (w/w)) Most commercial lubricants are reported as having osmolalities in the 2000-6000 m0sm/kg range.